This is your heads-up on every major BoneFrog launch through August. Each drop below lists when your affiliate brief and assets land and when the product goes live to the public.
You get your brief and assets ahead of each public launch so you have time to schedule your content. Watch your inbox around the brief dates.
The big summer push. A new Special Edition 250th anniversary merch piece drops every Wednesday in June, alongside the America 250 / Spirit of '76 collection. Each Wednesday is a fresh promo moment, building to a July 4th last call.
Each drop gets its own asset folder. Watch your Wednesday affiliate email for the lineup and the link.
An end-of-summer merch drop. Pre-order goes live in mid-August.
Featured blends and product pushes through the summer. Great moments to feature a specific coffee in your content.
| Week of | Featured |
|---|---|
| May 29 | New arrivals: Bulk & Sample lineup (all grinds available) |
| Jun 5 | Spirit of '76 — coffee of the week |
| Jun 19 | Red, White, Brew — coffee of the week |
| Jul 8 | Cold Brew — summer season feature |
| Jul 15 | Subscription feature — coffee on a schedule |
| Jul 17 | Irish True — coffee of the week |
| Jul 22 | K-Cups & Sample Pack |
| Jul 29 | Gear & apparel restock |
| Jul 31 | The Sisterhood — coffee of the week |
| Aug 5 | Best-sellers & replenishment |
The gift subscription (3, 6, and 12-month options) is the hero for Dads & Grads season. Promote it through mid-June.